GDPR KEY CHANGES
Consumers have long wondered just what Google and Facebook know about them, and who else can access their personal data. But internet giants have little incentive to give straight answers — even to simple questions like, "Why am I being shown this ad?" The power balance will shift towards consumers, thanks to a European privacy law that restricts how personal data is collected and handled. Organizations must be clear and compact about their gathering and utilization of personal information like full name, street number, area information, IP address, or the identifier that tracks web and application use on smartphones. Organizations need to explain why the information is being gathered and whether it will be utilized to make profiles of individuals' activities and propensities. Also, shoppers will pick up the privilege to get to information organizations store about them, the privilege to adjust incorrect information, and the privilege to restrict the utilization of...